Jonathan Ellis, Esq. Featured on Fox 5 New York Regarding Trademark Dispute

Posted on: June 22, 2023

Partner Jonathan Ellis, Esq. spoke to Fox 5 New York Friday regarding a landmark trade infringement lawsuit between New York University Langone Health and Northwell Health. NYU Langone alleges that Northwell committed “deceptive trade practices” by copying the company’s signature purple-colored marketing materials, confusing consumers.

“They’re alleging that there is confusion. And really that’s the main basis of this case, whether they can prove that the average consumer truly is confused,” says Jonathan.

He goes on to say, “You can’t own a color, but this is a distinct use of color and on top of the color. New York University is alleging that in addition to the color, there’s also very similar style fonts, colors, and sizing of the fonts and ads similar messaging as well.”

Jonathan claims the case will be hard to prove. NYU Langone seeks damages, attorney fees, and a permanent injunction relief for unfair competition.

You can watch the video here: https://www.fox5ny.com/news/nyu-langone-northwell-lawsuit-purple.

To learn more about our legal services at Ellis Law, call us at 732-308-0200 or contact us online. Located in Freehold, New Jersey, we serve clients throughout the surrounding areas, including Brooklyn and New York City.